BABOR is Official Partner of the FEI World Championships Aachen 2026

BABOR is proud to support the FEI World Championships Aachen 2026 and will welcome equestrians at its booth in the Champions Village. BABOR stands for “Expert Skincare. Made in Germany” – or, more specifically, made in Aachen. At the same time, Aachen is considered a hotspot of equestrian sport and is internationally renowned as the home of the CHIO Aachen, the biggest and best-attended equestrian sporting event. This year, BABOR’s hometown will host the FEI World Championships in show jumping, dressage, driving, vaulting, eventing, and para dressage. By supporting this world-class international event, the brand, which is rooted in the family-owned BABOR BEAUTY GROUP, reaffirms its commitment to excellence, quality, and the Aachen region.

At the booth, visitors will be invited to immerse themselves in the world of “Expert Skincare. Made in Germany.”, explore the BABOR product universe, and discover a special tribute: EQUIMETICS, an exclusive limited-edition horse care line developed especially for the Championships. Comprising selected specialist products for horses, the range combines BABOR’s scientific skincare expertise with a deep passion for horses and equestrian sport. It pays tribute to the company’s regional roots in the equestrian city of Aachen while celebrating the elegance, strength, and harmony that define the sport.

EQUIMETICS is also a project close to the hearts of the owning family behind the BABOR BEAUTY GROUP. “With EQUIMETICS, we are redefining beauty beyond traditional boundaries. It is a tribute to the special bond between humans and horses,” says co-owner Isabel Bonacker. “This project allowed us to bring together skincare expertise and genuine equestrian insight: my daughter Luise, who has herself successfully competed in dressage up to advanced Class S level, was involved in the product development process and contributed her personal experience.”

The limited-edition created for the FEI World Championships will be available for purchase at the booth and will also be provided to all grooms participating in the Championships. “We are excited to hear the feedback and hope EQUIMETICS will resonate with the equestrian community,” says Horst Robertz, CEO of the BABOR BEAUTY GROUP. “With the right partner, we can absolutely envision establishing a long-term presence in this market.”

BABOR is the namesake brand of the BABOR BEAUTY GROUP, a German family-owned company, global player in the cosmetics industry, and home to some of the world’s most sought-after beauty brands. BABOR stands for “Expert Skincare. Made in Germany.” With production facilities and laboratories located at and near its headquarters in Aachen, Germany, BABOR has created a unique promise of performance: the BABOR Trinity – highly effective skincare with maximum skin compatibility, paired with luxurious textures and developed and manufactured to the highest sustainability standards.

The BABOR BEAUTY GROUP portfolio also includes a range of private-label businesses. Since 2014, the company has been led by the third generation of the owning family, with Dr. Martin Grablowitz and Isabel Bonacker serving as Chairs of the Board.

• EQUIMETICS brings BABOR BEAUTY GROUP’s skincare expertise to equine care: pH-balanced formulas tailored to the needs your horse’s skin and developed to meet high sustainability standards.
• Limited edition featuring five specialized products: for shiny coat, mane and tail care, sensitive areas, and hoof finishing.
• Available exclusively at the BABOR booth during the FEI World Championships Aachen 2026.

EQUIMETICS is a luxurious equine care collection that translates the BABOR BEAUTY GROUP’s scientific skincare expertise into the world of equestrian sport. The idea behind the line is simple: a glossy coat begins with well-cared-for skin.

Like human skin, equine skin is the body’s largest organ and an essential protective barrier. At the same time, it differs significantly from human skin in thickness, perspiration, and pH level. While human skin has an average pH of 5.5, horse skin typically falls between pH 6.3 and 6.8. EQUIMETICS takes these specific needs into account, combining 70 years of cosmetic research with the unique requirements of equine skin.

The result is a collection of formulas designed not only to enhance shine and appearance, but to deliver intensive care. Each product is made with more than 95% natural ingredients, is vegan, and is free from parabens, artificial fragrances, mineral oils, microplastics, and silicones. The formulas are also ADMR-compliant.

A nourishing oil with a glossy finish for coat, skin, mane, and tail. Lightweight natural oils, including soybean, jojoba, and sunflower, provide intensive care, improve manageability, and leave a silky shine. Also ideal for the muzzle and nostrils.
How to use:
• Mane and tail finish: Dispense into the palm of your hand and massage into dry or damp mane and tail hair. Then brush through.
• Coat shine: Spray onto the dry coat.
• Hot clothing: Add 5-7 pumps to warm water until slightly cloudy. Dip a microfiber cloth into the water, wring it out well, and wipe over the coat.
200 ml | 24.50 Euro

Cleanses the coat, mane, and tail with mild, natural surfactants. Moisturizing ingredients, including prickly pear and panthenol, help care for the skin, counteract dryness, and support the skin barrier. Hair becomes softer, easier to comb, and gains fuller volume.
How to use: Apply to wet hair and lather. Rinse thoroughly. For extra shine, massage Equi Glow into freshly washed, damp hair.
500 ml | 19.90 Euro

An intensely nourishing balm for stressed skin areas such as the corners of the mouth, chafing, or abrasions. Formulated with panthenol and bisabolol, while masterwort extract supports skin regeneration. Natural oils and waxes, including almond, jojoba, and shea butter, help protect the skin barrier with replenishing lipids.
How to use: Apply to affected areas. Do not use on open wounds.
100 ml | 27.50 Euro

A soothing care lotion for irritated, dry equine skin. Ideal for itching around the tail dock and mane crest. A calming complex proven in human skincare helps reduce itching and feelings of tightness over time, while natural oils and shea butter support lipid replenishment.
How to use: Apply daily to affected areas.
200 ml | 24.50 Euro

Strengthens the hoof horn, keeps it supple, and supports moisture balance with natural oils including olive, grapeseed, avocado, jojoba, sunflower, and coconut. Rosemary oil adds strengthening and protective properties for a well-groomed finish.
How to use: Pump directly onto the brush and apply to the hoof.
500 ml | 21.50 Euro